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It is ALL about YOU! – Presence and Persona in Start-Up Founders!

Are you one of those people who when they walk into a room, people turn to look and stay looking? Do you hold conversations at parties and more people drift into your circle than anyone else? Does that waiter hand you a free coffee after a 5 minute conversation? When you speak at a business […]

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Networking – The power of Social Capital

What if, Networking was like a dance This is an invitation, for a moment, to experience networking from another angle: In a nutshell, networking is when independent people who are building businesses meet each other at a conference, in an airport, at a party. And they have a certain perspective, alignment – ways that bring […]

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Netnography – Social ethnography gone online!

In order to build a successful company, first, you need to focus on transforming your ideas into a real product or service.    As a consequence you need to understand your consumer behavior and acknowledge their mind and heart. Let’s begin to answer the following questions: Who is my consumer? What are their passions and […]

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Three things African entrepreneurs should do differently

Entrepreneurship has taken very firm roots in Africa as a credible source of growth, an alternative career path and a means to solve socio-economic problems. According to Mike Herrington, executive director of Global Entrepreneurship Monitor (GEM) and professor at the University of Cape Town in South Africa, entrepreneurship is on the rise as economies are […]

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Wasteland or Dreamland? Which Orange County do you see?

Yes, when it comes to “branding”; Orange County, California is known for Disneyland, stunning beaches and The Real Housewives of Orange County. And probably, for self-indulgent, hedonistic rich types with nothing better to do than cruise Coast Highway with the top down. There is another OC that lives in the same beautiful surroundings that is […]

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Create Your Own Luck – Engineering Serendipity

First published on mills-scofield.com “Innovation is serendipity, so you don’t know what people will make.” – Tim Berners-Lee, Inventor of the World Wide Web. How often do we hear our friends and family say “Oh! She is so lucky. She moves in the right circles”. Or “He is so lucky. He is always at the right place at […]