Joseph has more than 25 years of management experience, first working for Bristol-Myers Squibb in the United States (eleven years) and later working with global organizations such as AstraZeneca, BBVA, Bosch, BT, Citi Group, DT, Financial Times, HSBC, Microsoft, Rio Tinto, Royal Dutch Shell, Siemens, Thomson Reuters, Unilever, Vestas, and others (fourteen years to date). Much of his work has focused on what he calls the “entrepreneurial problem” of growing the top line through innovation based new business development. Based on this work he has recently launched the Nextsensing Initiative to help develop insights into one of the most daunting challenges today — how to think in new ways about the present in order to better understand the future—as a way to address the challenges of leading strategic competitiveness in organizations. This point of view is informed by concepts as wide-ranging as leadership, entrepreneurship, strategic innovation and design thinking and promotes a bias towards actions. He is currently a professor of Entrepreneurial Management at IE Business School based in Madrid, and was the Dean for Executive Education there until August of 2011. Additionally he holds a Visiting Fellowship at the London School of Economics and Political Sciences, where he lectures and researches issues related to new enterprise formation as part of the LSE’s Department of Management.