Pioneer Netnographer applying anthropological techniques to diverse online behavioral data to understand the importance of human networks, mapping information flows and identifying influencers. Postgraduate in Marketing from Escola Superior de Propaganda e Marketing (SP). Competitive Intelligence Specialist on Social Networks by Fundação Getulio Vargas (SP). Member of the Research Group Cidade do Conhecimento ECA USP.
In order to build a successful company, first, you need to focus on transforming your ideas into a real product or service. As a consequence you need to understand your consumer behavior and acknowledge their mind and heart. Let’s begin to answer the following questions: Who is my consumer? What are their passions and […]